Oh, hey there 👋

A bit of history

So, 2017...

I joined Visme as the first marketing hire.

Small team with no outside funding.

Fast forward to 2023: Visme's an 8-figure biz with 20 million users. 🚀

How did we get there? SEO.

SaaS businesses spend big on distribution.

But organic traffic can help scale without burning cash.

Visme's website gets 3 million visitors each month.

That's equal to $1.5M in Google ads. Every. Month.

But it wasn't a walk in the park.

We tried the "create, and they'll come" approach.

Keyword research, quality content...

Result? Nada. Zero traffic after months of work. 😕

Lesson learned: Quality content alone doesn't cut it.

Google cares about credibility.

And credibility comes from relevant sites linking back to yours.

But how do we get those precious backlinks?

Enter Respona, Visme's marketing secret weapon.

It helped us connect with top publications in our niche.

It rocked. So we shared the love, making Respona a stand-alone product.

This substack? Your guide to boosting organic traffic and scaling your SaaS.

Learn from my mistakes. Save years of trial and error. Enjoy!

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Farzad Rashidi is the lead innovator at Respona, the link-building outreach platform that helps businesses increase their organic traffic from Google.